BAVSE x TYPICA: Social Media
Sports & Lifestyle, Event Activation
Social Media, After Movie, Brand Activation
Prague
2025
We joined forces with Bavse, Move Sisters, Typica, and Sharp Shape for an unforgettable running event that blurred the lines between sport, culture, and community. Set in the heart of the city, the event was more than a run — it was a full-day brand activation filled with energy, movement, music, and meaningful conversation.
Summary
After the runners hit the pavement, the crowd flowed into Typica café for curated post-run vibes: healthy refreshments, Sharp Shape products, ambient DJ sets, and open-format talks that kept the energy going. Our team was there to capture it all — handling event coverage, live content, social media rollout, and a vibrant aftermovie that celebrated the event’s mood and mission.
Challenge
This event was a true multi-brand collaboration — with four different partners, each with their own style, priorities, and audiences. Our challenge was to create one cohesive visual language across the content, while still giving space for each brand to shine.
Solutions
We approached the project with a modular strategy — building flexible content templates and real-time social media assets tailored to each brand. Our event team captured raw, on-the-move footage and dynamic photography to keep the feed alive throughout the day. Then we wrapped it all with a high-energy afterfilm that blended motion, music, and mood into one seamless story.
