AC Sparta Praha x Betano: Social Media
Sports
Commercial & Social Media
Prague
2025
We teamed up with Milk and Honey Productions to shoot a dynamic commercial for Betano, the official sponsor of AC Sparta Praha — one of the most iconic football clubs in the Czech Republic. While the production was a collaborative effort on set, Costa Hub led the full post-production for social media strategy, edits, and platform rollout.
Summary
Our mission was to turn a cinematic commercial into a viral digital campaign. We crafted a range of tailored cuts, platform-specific edits, and motion-driven assets designed to grab attention, build hype, and drive engagement before and after the match. One of our key edits for Betano’s Instagram alone crossed 700,000+ views, with fans flooding the comments and shares.
Challenge
The original spot was built for long-form, TV-style pacing — but the challenge was to translate that into short, punchy, social-first formats that would perform in the wild. We had to rethink rhythm, length, and message hierarchy for Reels, Stories, and feeds, all while staying true to the look and energy of the core commercial.
Solutions
We broke the campaign down into content verticals: match energy, Sparta pride, Betano branding, and fan-focused hype. Our team created edits for multiple placements, layered with bold motion graphics and call-to-actions. By focusing on social-native storytelling and precise platform timing, we turned a traditional commercial into a living campaign that sparked massive online momentum for both brands.
