Lidl Silvercrest x Andre Agassi: Global
Commercial & Social Media
LA, Prague
2026
200+ videos created
4 TVCs delivered
40M+ impressions generated across selected released campaign videos
International campaign rollout across SILVERCREST’s digital and social ecosystem
Full creative ideation and post-production delivered by Costa Hub
The campaign supported SILVERCREST’s international repositioning as Lidl’s kitchen and household brand, with Andre Agassi as the face of its first major international brand campaign. The official campaign uses humour and domestic storytelling to show Agassi cooking, cleaning and managing everyday routines with SILVERCREST products.
Costa Hub led the creative development and full post-production for Lidl’s international SILVERCREST campaign starring tennis icon Andre Agassi.
Built around SILVERCREST’s new brand platform, “Makes Your Life Easy,” the campaign turned everyday kitchen and household routines into a playful, high-energy content world — bringing together celebrity, product storytelling, humour and a large-scale social rollout.
Across the campaign, we developed and wrote a high volume of platform-first video concepts, delivering over 200 video assets alongside 4 TVCs. Costa Hub handled the campaign video ideation and full post-production across editing, colour grade, sound design, VFX and AI-supported creative execution.
The released content has already generated 40M+ impressions across selected campaign videos, with the wider international rollout continuing across SILVERCREST’s digital, social and retail ecosystem.
Shrnutí
An international content campaign turning everyday household technology into entertaining, high-volume social storytelling — powered by Andre Agassi, built for SILVERCREST, and brought to life by Costa Hub.
Výzva
Launching SILVERCREST as a more distinct international kitchen and household brand required more than traditional product advertising.
The campaign needed to introduce a refreshed identity, make everyday appliances feel entertaining and culturally relevant, and build a content system capable of working across multiple markets, formats and product categories.
With Andre Agassi at the centre of the campaign, the challenge was to use a globally recognisable personality without making the work feel like a standard celebrity endorsement. Every piece needed to remain product-led, humorous and adaptable for social-first viewing behaviour.
At the same time, the scale was significant: a large number of assets had to feel consistent in tone and visual quality while still giving each product, format and market its own reason to exist.
Řešení
Costa Hub developed the campaign’s social-video direction and ideated the content structure around a simple idea: Andre Agassi bringing the same focus, confidence and competitive spirit into everyday life at home.
We wrote and shaped a broad content rollout spanning cooking, cleaning, coffee, household routines and product demonstrations — using comedy, quick pacing and recognisable Agassi moments to make functional product benefits feel entertaining rather than instructional.
Our work included:
Creative development and campaign video ideation
Writing concepts for 200+ video assets
Full post-production across the campaign
Editing and delivery of 4 TVCs
Colour grade, sound design, VFX and AI-supported executions
Social-first cutdowns and multi-format versions for rollout
Maintaining a consistent campaign rhythm across a high-volume asset library
The result was a flexible content world that could move naturally between hero films, TV, social edits, product-focused videos and short-form campaign moments.
